June 1, 2010
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The Scam of the Ice Cream Man (and others like him)
One of my fondest memories from childhood is hearing “Pop Goes the Weasel” playing outside my window in the summer and screaming, “ICE CREAM MAN!!!!!!!!!” before grabbing whatever money I could find and running out to greet this magical singing truck of goodies.
What I realize now, as I walk by the ice cream man strategically placed outside the neighborhood playground, is that this invokes happiness in children as they learn eating habits like ice cream=holy grail. These children, as adults like me, have learned to equate this happy memory with ice cream. And the ice cream man capitializes on that.
I feel like I do this too while working at Bruster’s ice cream.
