March 10, 2010
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Airbrushing… Harmless?
The majority of images we see nowadays have been doctored in one way or another and sometimes people end up looking completely different.Images of Twiggy for Olay face cream and Jessica Alba for a Campari advert have both been criticized in the newspapers for being heavily airbrushed before publication. In the case of Twiggy, a lot of lines and wrinkles had been removed and Jessica Alba was made to look slimmer (as if she needed that!). The brands know that the average woman will compare herself to these images and aspire to reach the heights that this kind of ‘digital’ beauty demands…the only problem being that it’s not real!
